In its endeavour to establish a truly international level Centre of Excellence in Management, the Apeejay Education established the Apeejay School of Management (ASM) in 1993. ASM strives to develop competent and relevant manpower for the twenty first century needs of trade, business, and industry. The school supports various programmes for enhancing the potential of individual students, enriching human values, upholding the Indian value system, all acting in union as a vehicle for growth at the national and international level, thereby making it a “student driven“ institute of higher learning.